GETTING A GRIP ON THE ROLE OF A USER EXPERIENCE DESIGNER AND PRODUCT DESIGNER

Getting a grip on the Role of a User Experience Designer and Product Designer

Getting a grip on the Role of a User Experience Designer and Product Designer

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As the digital era keeps advance, so do the jobs of a UX professional. Collaborating with Design experts, these specialists are central in making the UX of products and services.

A UX expert is responsible for improving customer experience by optimizing the functionality and engagement between the consumer and the product. Often mixed up with the Design expert Testes de Usabilidade job, the two share common ground but are not the same.

Seen primarily in software applications, a Design expert's duty includes ideas from UX/UI Design, graphic design, and user interaction to create a working and visually pleasing creation.

A UX expert focuses their efforts on the consumer— understanding their requirements, likes, and behaviours through an assortment of research methods. This methodology, known as Design Centrado no Usuário, guarantees the creation is developed with the customer's needs and UX in mind.

The creation of a design guide— a comprehensive collection of components, principles, and design standards— is another task of UX Designers. This collection aids in keeping consistency across various products and enhances efficiency.

Prototyping and user testing are critical steps in the creation process. A prototype is a preliminary version of the creation that helps identify potential problems and areas for improvement. Tests are then conducted to evaluate the design's effectiveness and ease of use.

The understanding and organization of information— called data design— serves to upgrade the product's intuitiveness and customer satisfaction.

Finally, reviews from real users— garnered through user surveys— provides priceless insights that aid in refinements and future design evolution.

Tools such as Figma, a cloud-based prototyping and design tool—are valuable assets for UX Designers, aiding in collaborative work and sharing designs with ease.

In essence, the duties of a UX Designer and Design expert give an indispensable contribution to the improvement, creation, and evolution of creations. Through a unique method, involving design, research, and testing, they ensure to products are efficient, user-friendly, and meet user needs.

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